All businesses want to be seen. But how do they get seen? They have to produce advertisements so that potential customers will come to them and buy what the company is selling. In this age, any business that knows the potential of the internet, or more specifically, the search industry, knows that utilizing paid ads on such services like Google, Yahoo and Bing can bring in quite a few customers. This will help to feed what the company desires the most:
To make a profit.
With these search engines, like Google, Yahoo and Bing, all doing paid ads, the social networks have seen the awesome potential of what these paid ads can do to bring in more business. So naturally, the social networking sites have begun doing the same thing the search engines have. Just look at Facebook and Twitter. You got to make money from what you can, right?
So on that not, we know that Facebook has been doing ads for a while now, and recently, I saw Twitter doing ads as well. But, now it seems as though it’s LinkedIn’s turn to get in on the action. LinkedIn is a professional networking site, which is what sets itself apart from the other social sites like Facebook and Twitter. This is why we have to think that LinkedIn will be doing ads a little differently.
Stephen Moyers has written an article on Moz that will help you to take your brand to a new level when you utilize LinkedIn ads.
To read the full article, check out the link below:
http://moz.com/ugc/take-your-brand-to-a-new-level-with-linkedin-ads