Valassis is a marketing services company that strives to reach consumers through print, coupons, digital media and various combinations of those.

As an example, its Audible Offers delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program.

Livonia is launching its Remarketing Activation this week, a way to reach website-surfing consumers though email, printed postcards or potentially other non-web channels.  This launch follows a limited pilot offering late last year.

[Read the full article on MarTech Today.]

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