Have you had one of those moments when you’re watching TV, and you see a car commercial on. Then, you get up with your phone to do something, and you suddenly have a sense of deja-vu. You’re watching the same ad on your phone.
This scenario of multidevice campaigns, coordinates with your television program watching. This is now available with the latest version of Viant’s automatic content recognition (ACR) platform.
Viant is a people-based marketing platform that owns MySpace, and is owned by Meredith Corporation, which bought Time earlier this year. Its ACR platform takes data from third-party software that has been installed on TV sets by two leading manufacturers.