Video: How Viewability is Changing the Way We See Advertising

In today’s version of online advertising, there’s a single word that is quite important to the marketing industry.  That word?

VIEW.

If you, as a brand marketer, can pay only for display ad impressions that will be actually be viewed by people, there will be a big change in the industry.

In this video, Google’s Sanaz Ahari will be discussing what viewability means for the marketing industry.