Why Visitor Analytics Aren’t Enough for Modern Marketers

I’m sure quite a few of you “old timers” might remember  when the internet was a lot more simple.  Remember when you’d visit a site and located somewhere on that site was a visitor counter?  It would tell you how many people had visited that site and that was all.  No crazy modern day site analytics for us!  Nope.  We also had log files that at our disposal as well.  Yup.  Those were the days and the extent of our analytics.  Those were simple visitor analytics.

But now, boy oh boy, they don’t make them like they used to, do they?  Now we have all these new fangled analytics programs that let us track everything from visits to a website and each page, to demographics, the average amount of time people were on your site, bounce rate, and way, way more stuff that gets down into the nitty gritty details of how people view a website.

Kids these days, right?

But why do we need to know all this stuff?  Why does it matter?  Well, naturally, the more details you have, the better decisions you can make when you’re thinking up those campaigns.  The old visitor analytics just can’t do the job like modern analytics can.  We need more data, more information to make a more well rounded decision on what to do, or what not to do.

Rand Fishkin of Moz frame has written an article about just such a situation.  Why won’t visitor analytics cut it anymore, especially when pit against modern analytics?  In Rand’s article, he goes into more depth about that.  there’s more to web marketing than know the number of visitors to your site, right?

Check out Rand’s article by following the link below:
http://moz.com/blog/visitor-analytics-arent-enough-for-modern-marketers