Visual Search Optimization – Whiteboard Friday

Bazaarvoice’s visualization of its network.

Thanks to the developments on major platforms like Google Lens and Pinterest, there are many brands out there that have begun their journey adapting for visual search. Visual search already expands way beyond Google’s search engine rankings and offers some exciting new possibilities to marketers.

In this episode of Whiteboard Friday, Crystal Carter talks about the different kinds of optimizations that you can make for visual search, and the sorts of results that you might see for visual search content.