Vox Media has launched Concert Local, an advertising solution that will help brands scale regional messaging by connecting them with publishers and smaller media brands at a local level.

Concert Local is an extension of Concert, which is the company’s programmatic ad platform that came out in 2016. Concert advertisers can buy ads across Vox-owned properties, along with other syndicated outlets using Vox’s first-party audience data and “brand safe” approach.

With Vox, users will have access to premium environments at scale with its Athena ad unit, which is a creative canvas that publishers can integrate for “non-disruptive” ad experiences. These ad types are meant to load in-freed without covering up content or slowing down page performance.

Concert Local is suited to small and medium sized advertisers who wants to scale their messages locally. If you’re running a larger brand, Concert Local offers a way to diversify messaging channels and reach local audiences outside of open web exchanges.

SourceTaylor Peterson