rand_fishkinWhen you’re in marketing and advertising, you know that at face value, you’re buying people’s time and attention.  After all, isn’t that the idea behind it, to get a product or service in front of others and get their attention?

In many cases, it may very well feel as if that’s all you’re doing.  But there’s more to it than that, as advertising can show returns in many other ways, such as SEO.  In this episode of Whiteboard Friday,  will show us how we can do advertising right that will include SEO.