When you visit a number of websites, you’ll notice that they have something in common. They all will have an About Us page that describes what that company, brand or business is all about. But in many cases with online businesses, the About Us page can be the most awkward thing to write, making it the elephant in the room.
Even though there are a number of company About Us pages that are poorly written and presented to the masses, analytics have shown that the About Us page is one of the most frequently visited page on any website. Imagine that elephant. It’s the most visited thing around, but yet that poor elephant is getting a bad wrap because of how bad it looks to everybody who sees it.
Luckily though, there are things you can do about these poorly done About Us pages. On that end, this means that regardless of how bad your current About Us page is, you can always turn it into one beautiful elephant.]
The only problem is that creating the perfect page is easier said than done. What’s the right balance between selling themselves and selling to the customer?
Ben Austin, the CEO of Absolute, has been in the works of revamping their site, which will take place over the coming months. One of the things they’re going to be focusing on is the about page. Because of this, Ben has decided to find some easily applicable techniques that they’be picked up from some great About Us pages from all around the web.
Check out Ben’s article on the YouMoz section on Moz.com and read up on all the techniques that he’s provided, and maybe you can make use out of some of them for your own about pages.