Around this time of year, the holiday season begins to creep up on us. Because of this, every one must begin getting ready. We need to decorate for the season, make food, prep everything for when the big holiday days arrive.

For online retailers, they will also need to get ready, but for different reasons. They need to ready their content, category and product pages so their visibility will be maximized so that the user experience runs as smoothly as possibilty.

Retailers have some time before Black Friday arrives, so they should have time to implement all the techniques under their control to make sure they’re getting the most out of the work their teams have put in.

If you want to optimize all the work that you’ve done during the rest of the year, and avoid any problems, you may want to take a look at some of the tips and tricks provided by George Nguyen at Search Engine Land.

Read up on these techniques right here if you want help making sure you’re caught up before the holiday rush hits.