At one point, Bobby Lyons and SEO expert, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” According to Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you over, you know it’s time to right the ship.
A Google algorithm update is a fairly rare opportunity. There are times when it could be more of a nightmare than a dream come true, knowing how to capitalize on the even is key to succeeding in SEO. Once your program has found its feet and matured, you’be begin looking forward to the updates.
There is a process that Bobby has used for years to evaluate Google updates at a site level to glean new opportunities for for improvement and to determine what’s working.