Content creation is an important thing. I think at this point, that should be overstating the obvious. But when we think of content creation, what do we think of? Mainly, we think of either blog content or video, such as the ones you find on YouTube. But there’s one type of content that, although it is used, isn’t used all that often. Webinars. This type of content just doesn’t get the attention it deserves.
Did you know that 62 percent of marketers in 2013 used webinars as a tactic to deliver B2B content marketing. Even though that 62% is a large number, you have to consider that this is only in the B2B marketing space. So in the large scheme of things, the amount of webinar content found out there isn’t all that high. There is something that can be done to change this. Webinars could really help change the landscape of how your business gets their word out there.
In an article found on Search Engine Journal, you’ll find reasons why webinars can be one of the most useful and powerful ways to share your business’ content with others. There are quite a number of benefits that can be had by taking the time to get some webinars made and shared with everybody.
What are the benefits? Check out the article written by George Nielsen of Search Engine Journal and read up on why webinars are so awesome.
Search Engine Journal – Webinars: The Most Powerful Form Of Content