Welcome to this week’s Weekly Wisdom video from SEMrush. Dom O’Neill, runs a company called Vlogify, that helps businesses make more money using video strategy.
What is Nanocasting?
One of the strategies uses is nanocasting. It is sending private video messages to people they know, who like them, who trust them, and who already buy from them.
They send private messages to those people, saying the right things at the right time to create a conversation.