Some of you may already know, but for those who don’t, the parody artist, Weird Al Yankovic has released his 14th studio album on July 15th, 2014. The title of the new album is titled, Mandatory Fun, and to promote it, Weird Al began a project at the same time as the album release that he called “=#8videos8days where he released one music video per day for eight days straight, each on a different content partner website.
Because of this unique social media project, over 3700 articles had been written about the artist, and ultimately resulted in over 3 million social media shares. Not too shabby for a parody artist, right? Mandatory Fun debuted at #1 on the Billboard top 200. This was the first time this ever happened for Yankovic, so I think we can all agree that his social media endeavor paid off in gold.
So what else is there to say about Weird Al and his success, not just career wise, but in social media? Quite a lot it seems. Travis Wright has written up a post on Marketing Land that talks about Yankovic’s social media success in the form of a case study.
To check out Travis’ case study, click your way over to Market Land, or follow the link below to go directly to the case study.
Market Land: The Weird Al Yankovic Social Media Case Study