Email is a powerful tool for businesses to use for your marketing campaigns, as well as overall business communications. It’s fast, cheap, accessible and easily replicated. Email can benefit businesses as it provides efficient and effective ways to transmit all sorts of data and content to customers and clients.
Email can increase efficiency, productivity and business readiness. Using email in business is:
- cheap – sending email costs the same regardless of distance and the number of people you send it to
- fast – an email should reach its recipient in minutes, or at the most within a few hours
- convenient – your message will be stored until the recipient is ready to read it, and you can easily send the same message to a large number of people
- permanent – you can keep a record of messages and replies, including details of when a message was received
Email marketing has brought in a reported return on investment of $38 per each #1 spent. Email is a widely popular techniques for engaging customers and making more sales than you would without it.
But what if you coupled email with social media marketing? If done right, you can satisfy an important requirement in online business – meeting your audience where they are.
Erica Sunarjo has written a column over on Jeff Bullas’ website where she discusses four creative ways you can augment your social media marketing with email.