At this point, many of us knows that SEO (search engine optimization) is a set of practices meant to improve the appearance and positioning of web pages in the organic search results. SEO is an important aspect of marketing your website since it’s the most prominent way for people to discover and access online content.
To get a bit more specific, what is the definition of semantic SEO? In basic terms, it’s the practice of writing content search engine optimized around topics, not just individual keywords.
With semantic SEO, you focus on an entire topic instead of just a single keyword. Because of this, the way you perform keyword research will different as well. Rather than focusing on a single query, there will be multiple queries that will be interconnected, all of which will be focused on.
These days, single word keywords isn’t a sufficient way of doing SEO anymore. Semantic SEO looks at the some of the deeper algorithms (deep learning and natural language processing) that Google uses.
By using semantic SEO, you will be more likely to build more authority in your industry.
Check out seven semantic SEO strategies that will help you rank higher in Google! You can find these strategies over at Search Engine Journal, which are presented by Manick Bhan.