Have you ever thought about the factors that can help you rank better on Google? I’m sure many SEOs have thought this very question, but now, it seems that we finally have an answer! Here is a top three list:
- Links
- Content
- RankBrain
Last year, Google said that RankBrain was the third most important ranking factor for their search engine, but we were never told what the first two were. Andrey Lipattsev, a Search Quality Senior Strategist at Google sad yesterday in a Q&A with Google that the other two factors were links and content:
I can tell you what they are. It is content. And it’s links pointing to your site.
Between links and content, he wouldn’t say which one was more important, but suffice it say, at least we now have more information on what Google finds as important rank factors.
Of course, there are many other factors when it comes to ranking factors for Google (which you can look at with Search Engine Land’s Periodic Table Of Ranking Factors). Taking a look at links, content and RankBrain, we know that they are made up many subfactors as well.
Check out the video below where Andrey tells us about the top three most important ranking factors: