What are Programmatic ads and DSP?
DSP, or demand-side platform, is a type of software that allows an advertiser to buy advertising with the help of automation.
A demand-side platform (DSP) is a type of software that allows an advertiser to buy advertising with the help of automation. Because they allow mobile advertisers to buy high quality traffic at scale with minimal friction, DSPs are a powerful marketing automation tool.
Programmatic advertising is the process of automatically buying and selling digital advertising space.
In this video, John Lincoln, a digital marketing expert, will explain the two and showcase how they can fit into your overall digital marketing strategy.