By measuring the performance of your PPC campaign, you’ll be able to define your marketing strategy and know where to make improvements on your PPC campaign. With PPC campaigns, you’ll have better control over the costs of your advertising budget, while being able to analyze performance in real-time.
Regardless of whether you are beginning work on a PPC accountant or campaign from scratch, or with some history, you want to make sure you look at it with fresh new eyes. You want to make sure you’ve made sense of it so you can fix any issue the campaign might have so you can actually improve its performance.
In a post written by Andrea Atzori for Search Engine Journal, she covers seven important areas you should focus on so you can improve performance on your PPC campaign. It doesn’t matter how long that campaign has been around – it could benefit from having somebody look at it with fresh eyes to make sure it works as well as it can.