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Google Trends data can be used to inform your seasonal campaigns, help you with cost planning, and even inventory stocking. Not only that, you can use Google Trends to locate irrelevant trending terms you should set as negative keywords. This way, a trending search word doesn’t cost you money.

Roger Montti has come up with seven tips on how you can utilize Google Trends to show how to extract legit keyword trends that will be great for creating keyword strategies for promoting websites.

Roger shows you some great new ways to unlock hidden insights and keyword volume data with Google Trends.

Some of the things pointed out in the column includes:

  1. Comparing keywords by time for audience insights
  2. Getting more accurate data by comparing keywords
  3. Related topics and queries
  4. And more!

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