A major benefit of hiring an SEO company is that they can offer their robust team and resource at a lower cost than it would be instead of hiring an in-house team. This means that by hiring an independent SEO or digital marketing agency is that any costs are offset by the valuable revenue it can drive.
Some other advantages you might see includes:
- You’re always on top of the latest trends
- You get reliability and accountability
- Your internal team is extended
- Your focus can stay on growth
- You get advanced insights from advanced tools
- You gain objectivity
But with so man agencies out there, it is easy to be fooled by fake promises and bad techniques. Plus, there are less than moral people who would do nothing but take your money by faking good marketing or SEO abilities and results.
If you want to be sure you have a good time with any SEO or digital marketing agency, Patrick Reinhart has a post on Search Engine Journal where he gives us some tips that will help identify and avoid the bad agencies and players in the industry and get the professionals that actually practice good and upstanding techniques and works with real honest practices.