Does your business website have a blog? If not, then you’re in the right place! And if you do have one, then you will still want to keep reading.
A blog for your business can be incredibly useful because it shows your audience and customers that your brand is a trusted source. Creating posts that will keep your visitor’s interest shows them that you’re more than just a faceless business – it shows you care about informing people who visit your site.
Developing and optimizing the right blogging strategy is an essential process you will want to make sure your blog remains efficient.
When working on your blog strategy, you want to make sure you focus on user intent, while providing people with answers that they could use.
Yael Klass has a post on Search Engine Journal where she suggests that you review your blogging strategy and find ways you can improve. The column provides tips on creating an amazing SEO plan!