Slogans and jingles are meant to highlight your brand image, making it easier for people to remember your business. If you can create a phrase with meaning, it will help strike more of a chord with the customer than just the brand name alone. A great slogan and jingle gives your customers, clients and website visitors a commitment, as well as tells them what your brand stands up for.
Since they are used to stick in the mind of your audience, you might end up catching yourself thinking of the tune, which will in turn, help you recall the brand a lot easier.
Sam Hollingsworth has an article on Search Engine Journal that shows us 11 different examples of the most popular slogans and jingles in advertising. He teaches us the copywriting tricks that help make compelling.