Effective communication when it comes to the realm of digital marketing is very important because if done well, marketers will be able to define product or service benefits, respond well to customer/client objections and persuade potential business prospects to bringing about more sales for the business. The idea is to be able to ensure that the audience you’re targeting receives the brand’s message as they were intended.
If you are an incredibly brilliant digital marketer, that’s not going to matter if you can’t convey what you’re trying to say to your audience.
For Adam Proehl, who has been in the business for over 20 years, he’s been able to learn some of the important skills needed for successful communication in the digital marketing world.
The article that Adam wrote for Search Engine Journal will show us how we can “develop and practice the top 15 communication skills that can drive your success in digital.”