If an important resource of any business these days are websites, then traffic is the important resource for websites themselves. Ultimately, you want good website traffic for your business website if you want to really increase your chances of people making purchase, converting, or becoming clients.
Not only does more traffic help get you more business and, in the end, more money, traffic is an important element for data-driven optimization practices like conversion rate optimization (CRO). But if you’re running a small business website that isn’t getting the traffic for proper CRO and data collection, things can become a huge challenge.
If you are a small business by chance, you might be thinking of giving up on conversion rate optimization, but don’t do it!
Atul Jindal is here to give us some CRO tips and techniques that are proven to work if you have a low-traffic website.