On your brand website, what are some of the important parts of it? The content? The product and services pages? Of course, they are very important as they keep the people coming in for engagement and conversions, respectively.
But have you thought about making sure your About Us page is up to snuff? Didn’t you know that particular page can be just as important? Potential customers and clients want to make sure they know what kind of business they’re dealing with before they decide to commit to doing business with you.
I’m sure you can tell this far into this post that About Us pages are the focal point and something you should make sure you put some effort into when creating or updating your brand website.
In a guide written by Jessica Foster on Search Engine Journal, they cover who and what about your About page is important, and what you should and shouldn’t do when creating an incredible About Us page.