What Are Some Effective Ways to Reduce Your Google Ads CPA

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If you’re wondering if you should attempt to lower your Cost Per Acquisition (CPA), you’re on the right track to saving some money. In general, your CPA will be higher than your cost per click, that means not everybody clicking on your ad will make the jump to being a customer. It stands to reason that increasing your conversion rate goes hand in hand with lowering your CPA.

But as Google Ads continues to mature and age, the need to decrease your CPA becomes increasingly important. What should you use to reduce Google Ads CPA?

Justin Lugbill wrote an article that walks us through both the tried and true best practices for optimizing CPA, and will even show us updated recommendations in light of the newest Google Ads platform changes, enhanced conversions and modeled conversions.

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