When people first enter the digital marketing space, they will typically come into it with some of the skills needed to get the job done, and get it done well. Luckily, if you’re one of these people with these skills, it’ll make things a lot easier when you end up learning the hard skills to really excel in your job.
But if you’re having a bit of a tough time trying to learn some of these hard skills, it sounds easy to want to give up. But, if you are in the right environment, you sharpen those skills into what you really need to flourish in the digital marketing industry.
Julie Joyce wrote a piece for Search Engine Journal where she points out 20 essential skills that you would need to succeed in digital marketing.