Facebook ads are a great way to advertise your business. You get more visibility by boosting traffic to your website, as well as better content marketing results, all because you have access to one of the largest audiences in the world.
But Facebook is a channel that is always evolving. This can make it a bit difficult to advertise and market on because the moment you finally get a good groove going, something changes and messes up that groove.
But despite these constant changes, there are some Facebook features that might not as prevalent as some of the bigger ones, but they can really help you out and make a world of difference for any of your compaigns.
Search Engine Journal has a post that discusses 12 different tools and features that can really help raise your campaign to the next level.