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What Are Some Great Facebook Remarketing Strategies You Should Try Testing?

Remarketing is a way for marketers to connect to other people who had previous interactions with your website or mobile app. With it, you can position your ads in front of the people who are browsing Facebook, which will help you increase the awareness for your brand, or to remind people to convert.

There are a lot of ways to reach potential customers on Facebook, and remarketing is a great way to do just that. Even if Facebook isn’t the top platform you use for advertising and remarketing, it has great bidding algorithms that some would say rival the best of the best of PPC.

Amy Bishop has a column on Search Engine Journal where she talks about the ways marketers can leverage Facebook to reconnect with the folks who has already engaged with your ads.

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