Did you know that a low bounce rate equals better engagement?
Yup! By having a low bounce rate, it shows that the visitors to your website aren’t leaving right away. This means they’re not just reading the landing page, they’re moving around your site, reading more posts and pages. This means that you’re getting better user engagement.
Basically, if a user “bounces”, then they exited the entirety of your website for green pastures after looking at a single page.
How do you turn utilize your current high bounce rate to increase your site’s performance?
Natalie Hoben wrote a post where she gives us 20 ways we can turn those high bounce rates into a positive, and increasing your site’s ranking!