As other forms of digital marketing continue changing and evolving, there is a question that keeps coming up – is email marketing still important?
The short answer is, yes, yes it is! Having a strong email marketing strategy will help you reach out and connect with your target audience in a personalized way. This will ultimately help you increase sales at an affordable cost.
Because of world events, such as the pandemic, have shown positive effects when it comes to the popularity of email marketing. Its popularity has exploded since we have to be more careful how we come into contact with others.
Despite the benchmarks we see with email marketing, it is looked at as difficult to figure out and utilize.
Neal Schaffer has a post over on his website where he talks about ten of the most important email marketing benchmarks we should know about!