The holiday season is the most crucial time for retail and ecommerce businesses. According to Katherine Cullen, NRF’s Director of Industry and Consumer Insights, 89 million consumers shopped both online and in physical stores, which is about a 40% increase from a year ago. It seems that consumer confidence is pretty high this year, as many says that they’ll be spending on average of about $1,000 on gifts and other items for the holidays.
Regardless of whether you’re selling online or using digital marketing to drive in store sales, you’ll want to avoid 14 holiday marketing mistakes that can cost you customers, online visibility and revenue.
Check out the column on Search Engine Journal, written by Rachel Vandernick where she will show us how to get ahead and stay in front of competitors during this year’s pivotal retail sales period.