The main purpose of an about us page is to inform the reader about the company and its operations. Generally, this is usually fairly easy and straightforward goal that all businesses need to fulfill in some compacity, although there are other reasons why about us pages are common fixtures on business websites.
Although you don’t technically need an about us page, it’s still a good idea to make one, since they are a great way for customers to learn about you and create a sense of trust in your brand. If they feel connected to you and your brand, they’ll be more willing to purchase your products.
Is it possible to make the most out of about us pages regarding your marketing strategies?
In an article written by Alexander Kesler, you’ll find 25 examples of the best ones out there that will help inspire your own about us page content and design.