Are you utilizing any social listening tools to monitor your social media efforts? If not, then you might as well be running blind. It’s important to be able to see where your brand stands at any given time, on any given social media.
By using social listening you can track sentiment in real-time, so you can know right away if there’s a significant change in how much people are talking about you or the mood behind what they say.
It’s like an early warning system that alerts you to positive and negative changes in how your brand is perceived online.
There are many benefits to using social listening as part of your overall social media strategy. Some reasons include:
- Increased engagement opportunities with target audiences
- Track and oversee trends
- Crisis management
- Keeping an eye on competitors
- Finding influencers
- Event tracking
It’s important to know what people are saying about your industry, and more importantly, your brand because if you aren’t able to see any of these details, then you won’t know what they’re saying about you. Or do they even know you exist at all? What is your competition doing?
The one downside to social listening is that it can take a lot of time and effort to do it manually, so that’s why developers have created tools that can help in this situation.
But what are some of the best listening tools you can get your hands on? Check out Neal Schaffer’s post to find out!