A lot of people use Facebook to check up on their friends, as well as check up on goings on around the world. As more people spend use the social platform, it continues to expand, opening up whole worlds of different things that can be targeted through advertisements.
Although Facebook had introduced Engagement Remarketing options to marketers, not as many of them are actually using them. This is a bit depressing as these particular options are a great source for both remarketing and helping to move users through a sale funnel.
These targeting options can be incredibly useful for brands that has a lot of social interactions with clients and customers.
Over on Search Engine Journal, we can take a look at some really great Facebook Ads targeting options that you can use to help out your marketing efforts!