With local SEO, you can really help make your business stand out, even if you don’t have a website! It even helps drive more traffic to your premises through online leads. Since these leads are from people who are specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate.
But when people typically think of local SEO, they will usually think of local citations, backlinks and their Google Business Profile. They never think about their business websites and how they can perform on-page optimization and how it can help them rank higher in organic results.
The following Search Engine Journal column, written by Kristal Audain, teaches us about five on-page optimizations tips that can help you increase your local visibility on the search engines.