Back in the day, as SEOs and webmasters, we used to rely quite heavily on search engines for traffic. Remember when, as an SEO, your success in business was determined by your placement in Google? The higher you ranked, the bigger the success you were. When it came to success, the only roadmap that generated site traffic and revenue was based on the keywords that was relevant to your site users.
But now, as we’ve discussed in previous blog posts, things have changed and evolved. Now, we are diversifying in how we get traffic to our sites. We’re using AdWords, as well as Bing Ads. There’s social media that we can tap into, like Facebook, Twitter, and Instagram. We don’t have to rely strictly on Google and organics to get traffic.
But does that mean that organic is so yesterday? Despite the fact we have other ways to get traffic, does that mean we can lay organic search to rest?
Although diversification is very important for success, we can’t forget how important and beneficial organic listings can be.
…The clear champion of website traffic is organic search. Overwhelmingly, organic search trumps other traffic generators, driving 51% of all visitors for both B2B and B2C businesses.
–BrightEdge, Cracking the Content 2014
In a post by Kristine Schachinger on Search Engine Land, she argues that, although getting traffic from paid advertising and social sites is a great thing, but if it negatively effects your organic efforts, then it may be not be all sunshine and rainbows. Kristine gives us four reason why organic search can be better than paid ads and social media.
Check out her post by following the link below to find out what these reason are!
Search Engine Land: 4 Reasons Organic Search Is Better