If you have Google Analytics (GA) installed on your site, it’ll let you see how much traffic you are getting on your website, what kind of traffic you get on each individual page, and even where actions are occurring if you have that set up.
Google Analytics might be a free tool for brands and companies to use for your marketing purposes, but it seems that it doesn’t tell you everything you need to know about your website.
Kayle Larkin has an article posted on Search Engine Journal where she shares five big things that the Google Analytics tool can’t tell you, as well as how you can actually obtain this information.