Search Optimization is a very dynamic field that is constantly changing and evolving at a rapid rate. Google is doing what they feel is providing the most relevant and reliable information available to its users, all while adding and changing its ranking algorithm.
This is why it can be pretty challenging to keep up with all of Google’s ranking factors since they are constantly changing things practically every day.
Although Search Engine Journal has done their bit to tackle almost 90 of the biggest potential ranking factors, they are going to take a step further. They are going to Google itself.
In the following column, Dave Davies talks about 11 different things they know regarding Google’s 200 ranking factors, all based on what Google has said.