You’ve been posting brand content on social media for a while now, but are you wanting to find was to measure the performance of your social media? If you want to know the KPIs you should be tracking, then Giraffe Social Media has your back.
Their team has shared the social media metrics that you should be tracking, and put them in the following infographic.
The infographic covers the following:
- Shares, comments, replies and saves
- Engagement rate
- Issues resolved
- Social share of voice (SSoV)
- Return on ad spend (ROAS)
- Conversion rate (CR)
Source – Social Media Today