No matter how great your business is doing, and regardless of the good reviews it’s gotten, you’ll always have a number of dissatisfied customers that found something about your product or service they didn’t like.
Online reputation is one of the most important things your company needs to focus on, regardless of if you’re a B2C or B2B. Customer or client word of mouth used to be a thing back in the day, but now that we live in a world where people no longer have to know someone who has used a product or service, things can get pretty complicated and difficult to deal with when it comes to reputation.
This is why you need to take steps to make sure that you take steps to make sure that you keep your business reputation remains as high as possible before things take a dive for the worst.
In a column by Tony Wright, he addresses some basic strategies and tactics that you should employ that will help mitigate the damage of a future crisis.