In the marketing space, for every person that displays interest in your brand, product or service, you have increased your chances of gaining their business. This is what is called a warm lead.
Not everybody who visits your website will immediately call you, email you, or convert in general. This is why you need something like retargeting. After all, with retargeting, you can increase your chances to convert them into some kind of conversion if they have already been exposed to your business.
With retargeting provides additional points of contact with your product and more largely your brand, increasing the likelihood that those people who know you will convert. With the ever-changing landscape of digital advertising, the fight for your audience’s attention has to be won with not just quantity but also quality.
No matter how warm your lead might be, it’s important to think about how you approach them.
Andrea Atzori has written a Search Engine Journal column where he shows us how we can segment our audience in creative ways that will lead to a purchase, conversion or new client!