customer-buyer-persona-postWhen it comes to working as an entrepreneur, you know exactly what it’s like working on a budget.  Starting out for the first time, everything rests on your shoulders – doing the SEO, social media, reputation management, customer service, and pretty much everything else.

But here’s a question, have you thought about building customer loyalty?

We know that there is a lot to do when it comes to running your own businesses, and priorities are important.  But just because something is important, doesn’t mean it has to be taken care of at this exact moment.

Knowing that, building customer loyalty is something that should be ranking as a top priority for a number of reasons, according to Danielle Antosz:

  1. Good Service is Good Business: According to American Express, 70% of customers will pay more money to brands that have better customer service
  2. Bad Service Hurts—And You Might Not Even Realize It: According to some research, if you receive a single negative review or complaint, you’ll loose 26 customers.
  3. You Can’t Buy Loyalty: Regardless of how much you spend on marketing, the best way to get people to come to you is a solid word of mouth which remains one of the most effective methods of growing your business.
  4. Keeping Customers is Cheaper Than Finding Them: Did you know that having solid customer loyalty is more than just simply making people feel good?  Strong customer loyalty is also more cost-effective.  This is especially good if you’re working on a tight budget.

Danielle has written an article that appears on Search Engine Journal, and in it, there are several tips that you can use to bootstrap the cost of customer loyalty, allowing you to build a strong following of loyal customers who sell your product for you.  Check out Danielle’s post by following the link below!

Search Engine Journal: 7 Ways to Bootstrap Customer Loyalty