Having some PPC campaigns running a variety of ads for your business website can mean a lot for your business as it allows you to be seen on a variety of search engines, such as Google and Bing. But sometimes it can be challenging to come up with content for those ads.
There are several ways you can think up some creative and fun ads, including:
- Show viewers how you’ll solve their problem
- Include emotional triggers in your ads
- Focus on benefits and not just the service or product itself
- Implement your customer/clients fear of missing out
But sometimes, the best ideas come from the best source there is – your clients and customers. In the following article, written by Tim Jensen where he talks about nine ways you can incorporate information from customers and clients into your PPC strategy.