As time goes on, it seems that there is an ever increasing ties between organic search, social, and content-related traffic drivers. Because of the deepening connection between these specific online advertising points, it’s increasingly important to coordinate efforts among channels, making sure everything is working in tandum with each other. What this means is that you probably won’t sustain good social traffic without good search and content practices, and vice-versa.
There is an article written by Erin Robbins O’Brien for Search Engine Journal were she goes over different insights that you can gather from search and content efforts that will amp up your organic reach on social. Check out Erin’s article by following the link provided below!
Search Engine Journal: 7 Ways to Increase Organic Reach on Social Media