Did you know that brand reputation is undeniably linked to success for just about every company out there? One of the best digital marketing tools for building reputation is digital PR, which can be used to expand your online reach, and ultimately harnessing customer loyalty.
Successful digital public relations campaigns can pump positive brand messaging to the forefront, which is where you’ll find customers engaging with your business. These PR campaigns can help create relatable stories which will be driven by customer experiences, through the likes of review, testimonials and influencer support.
Greg Jarboe, the co-founder of SEO-PER, is using a seven step process for crafting successful digital PR strategies. Although this particular process isn’t a one size fits all model, it provides a good framework for a wide variety of B2B an B2C organizations to do the following:
- Create brand awareness.
- Generate demand and/or leads.
- Increase sales and/or revenue.
- Support the launch of a new product.
- Build a subscribed audience.
- Drive attendance to one or more in-person or virtual events, or
- Provide a return on marketing investment (ROMI).
Check out Greg’s post over on Search Engine Journal where he goes into depth into each step of creating a kickass digital PR campaign.