According to SteelHouse, your holiday ad strategy needs a Connected TV strategy. Year over Year, millions of people are spending time with Connected TV devices, causing the total viewing time to jump 81%.

In a Marketing Land post, SteelHouse covers some of the best ways to make the most of your Connected TV opportunity in its 2020 Holiday Marketing Guide.

Check out the post over here and discover 5 things you’ll want to think about when adding Connected TV to your holiday ad strategy.