Because the current pandemic has effectively stopped businesses from being able to conduct in-person marketing, there are other ways that these businesses will need to conduct their marketing. In this case, they will need to go back to the original marketing channel – email. Like with other types of marketing, you want to be sure that you focus on the best practices that came along with the original king of marketing.
According to Dave Charest, the director of content marketing at Constant Contact, “Email marketing should address how you can make [the recipient’s] life better today, even if it is in a small way.” Dave says that you want to demonstrate some urgency your services and products in a way that can fit a customer’s needs. This form of marketing is all about sharing the information your customer needs in their preferred way.
In a Marketing Land post, he shares ten tips that will let you create an effective email marketing campaign.
Check it out here to learn how to improve our campaigns during the time of COVID-19.
Source – Marketing Land