Why are we seeing less home pages in the Google search results?
It seems that the reason why Google is giving users fewer home pages in search results is the ever evolving algorithms and user behavior on the search engine. Back in the day, it was a common sight to see a home page appear in the SERPs, but thanks to changes and updates to the algorithms, Google has a better understanding of what users want, so rather than show them the main source where the information comes from, it’ll take them directly to the page they need. It’s all about being able to better understand the intent behind a user’s search and provide more specific and relevant results.